Paid placement, ranked in public.
The agency says the category was profitable and that it is dropping it anyway.
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Tandem Digital announced the change today.
Full details and conditions are on the company's website, and there is a phone line for anything the page does not answer.
The change rolls out in stages. The first is already live; the rest lands next quarter, with no interruption to existing accounts.
Nothing changes for current customers, and there is no additional charge. Anyone already on a contract keeps their terms until it expires.
The company says the decision took more than a year to prepare and rests on customer research it intends to publish in full.
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