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Explore Georgia Tours announced the change today.
The organisation has been trading for ten years and now operates in five cities across Georgia.
The company says the decision took more than a year to prepare and rests on customer research it intends to publish in full.
Nothing changes for current customers, and there is no additional charge. Anyone already on a contract keeps their terms until it expires.
Full details and conditions are on the company's website, and there is a phone line for anything the page does not answer.
This is not the first time the company has moved this way. A comparable programme ran last year and was extended to the regions.
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