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The group says the industry's habit of keeping these private helps nobody but the incumbents.
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Adjara Hospitality announced the change today.
Nothing changes for current customers, and there is no additional charge. Anyone already on a contract keeps their terms until it expires.
Full details and conditions are on the company's website, and there is a phone line for anything the page does not answer.
This is not the first time the company has moved this way. A comparable programme ran last year and was extended to the regions.
The team currently numbers around fifty people, and more roles are expected to open over the coming months.
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